A Fresh Start: Tysons Community Alliance Officially Launches with an Updated Brand

Today, Tysons Community Alliance (TCA) hosted an official launch event at Valo Park to celebrate the newly established organization and to set the stage for the continued success of Tysons. TCA’s vision is to create a vibrant, diverse, and sustainable community in Tysons. TCA works to accomplish this goal through a variety of initiatives. Their multifaceted approach includes telling Tysons’ story, planning and economic development, enhancing mobility and transportation and placemaking through arts, culture, and community activation.

“Every aspect of the TCA’s rebrand was purposefully curated to reflect our organization’s dedication to the advancement of Tysons through community collaboration,” said TCA Board Chair, Josh White.

At the event, we were excited to unveil our new logo and refreshed website. The new logo design incorporates the Tysons’ bold brand which the former Tysons Partnership launched in 2021. The recognizable font and colors are joined with the organization’s new name, emphasizing its focus on a community-based approach.

TCA is a community improvement district, which is unlike the business improvement districts or BIDs found in other major metropolises. Mt. Vernon Triangle is the only other CID type organization in the region.

Our newly updated website balances showcasing Tysons as a destination that is a great place to live, work and play, while also serving as a resource for learning more about the TCA and its mission. Be sure to check out our new video that extols the benefits of living and working in Tysons and where local celebrity Tommy McFly takes you on a trip inside the model urban center. With local figures providing fun facts, the video features local places and fares as well as leaders like Providence Supervisor Dalia Palchik.

The site also includes new features like the “How to Get Here” page, which outlines the numerous ways individuals can travel to and from Tysons, and the newly formatted “Events” page, which includes an array of happenings around the center.

“It’s incredible to witness the momentum at which we’ve already progressed,” said Providence District Supervisor Dalia Palchik, at the event. “Everyone has been working so diligently to get the TCA to where it is now, and I am confident that we will accomplish a lot in this year alone and into the future.”

With a focus on community, it seems natural that we would reveal several new Tysons events including an inaugural National Cherry Blossom Festival Family Bike Ride on April 2nd that will be held at Tysons Corner Center. Be on the lookout for upcoming details about musical acts and family friendly events at The Boro, connection happy hours which will focus on bringing like-minded people together to collaborate on TCA initiatives, and more. Be sure to check the website often!

With the launch of the new website, we also revealed our new social media handles which include Twitter and Instagram at @tysons_va, and Facebook and LinkedIn at @TysonsCommunityAlliance. Updated regularly, TCA’s social media accounts will include content on news, events, and other exciting happenings within the organization and the broader community. The former Tysons Partnership’s social media handles will recommend followers sign up for and follow the new TCA handles and will no longer be active.

Over the coming year, TCA hopes to further accelerate the transformation of Tysons by leveraging the community’s current strengths, identifying new opportunities, and facilitating growth. Even though we are just getting started, we are working hard to foster economic development and social progress in Tysons, VA. To achieve this mission, the organization works to bring together stakeholders from the private and public sectors to create partnerships and collaborations.

This rebranding event, and all the TCA’s efforts and initiatives, would not be possible without the incredible community of residents for which it serves.

“Everything that the TCA does is for the good of the Tysons community,” said Rich Bradley, acting CEO of the TCA at the relaunch event. “The work that we do benefits the people who want to live, work or play here. We encourage anyone to come visit and enjoy.”

With the organization’s recent rebranding, now is the perfect time for individuals to re-engage with the community and get involved in the TCA’s initiatives. The Alliance is always looking for community members and partners to help support its mission and offers a wide range of opportunities for individuals to get involved.

Be sure to stay up to date with the latest Tysons and TCA happenings by following us on Instagram, Facebook, LinkedIn, and Twitter. If you are interested in joining our mission to further transform Tysons into a vibrant, dynamic urban center, please contact

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