TCA Campaigns
Tysons Community Alliance launches exciting public campaigns throughout the year to celebrate and strengthen the bond of those who live, work, and visit Tysons. Our campaigns are designed to bring our community together, showcase Tysons’ unique identity in the D.C. area, and enhance the overall living and working experience for our various stakeholders.
Take a look at our campaigns below—and be sure to keep an eye on our Events Calendar and TCA newsletter for the latest on our upcoming campaigns.
Tysons “This Way Up” Branding Campaign
Launching in Spring 2025, the “This Way Up” campaign aims to solidify the area as an exciting and forward-moving destination. This integrated brand marketing campaign introduces a fresh Tysons logo; a bold new visual identity and brand colors that celebrate Tysons’ diversity, community, innovation, and commitment to sustainability; and a unifying tagline that encompasses the potential and possibility of Tysons. Look out for the “This Way Up” campaign in public spaces in the months ahead.
Copa Tysons
This annual event brings together the Tysons community through the universal love of soccer. In partnership with local restaurants and outdoor spaces, TCA hosts soccer matches and Copa America and Euro Cup viewing parties each summer for the public to enjoy. Soccer has the power to unite people across cultures, and Copa Tysons offers a fun, engaging way for residents of all ages, employees, and visitors to connect and celebrate Tysons’ international spirit.
Walk, Bike, or Roll
As part of the TCA Transportation & Mobility “Explore Tysons” program, the ongoing Walk, Bike, or Roll campaign encourages people to take advantage of Tysons’ extensive transportation network, including four Metro stops, Capital Bikeshare and scooter services, the Tysons Circulator, and ample walking trails and bike paths. Through engaging annual events like Pedal With Petals and Bike to Work Day (in coordination with National Bike Month in May), Trek-or-Treat, and more, the TCA Transportation & Mobility team aims to promote sustainable, active, accessible, and fun ways to explore Tysons year-round.
Tysons Mixed Market
Co-hosted by Tysons-based The Boro and Diverse Markets Management, this multi-week shopping and entertainment event brings together local artisans, makers, designers, and specialty food vendors, highlighting the burgeoning creative community in Tysons.