Despite the record-breaking heat on Sunday, July 14th, over 1,000 soccer fans and community members from around the region descended on The Plaza at Tysons Corner Center for the soccer celebration of the summer. Hosted by the Tysons Community Alliance (TCA), the Euro Cup Final Watch Party and Family Soccer Festival was the main event of the organization’s Copa Tysons campaign. 

Starting at 11:00 a.m., there were a wide range of activities that soccer enthusiasts could participate in including inflatable soccer games, skills contests, freestyle performances with soccer player Imelda Gomez, face painting, and so much more. The first 200 people to the event claimed a free snow cone from NO Snowball Cones, and Mr. Wash Car Wash provided 1,000 free car wash coupons to those who registered for the event.

Attendees also had the opportunity to learn more about Horizon Day Camp – Metro DC, a nonprofit that is dedicated to providing free summer camp and activities to children struggling with cancer. DC United, Washington Spirit, and Loudoun United also brought the party to The Plaza with giveaways and interactive booths.


Local television reporter and media personality, Tommy McFly, emceed the event and launched Copa Tysons branded t-shirts into the crowd. 

Once the Soccer Festival ended, hundreds stayed to watch the Euro Cup Final game between England and Spain at 3:00 p.m. The nail-biting game ended with Spain winning and clinching their fourth Euro Cup Championship title.

Die-hard soccer fans could keep the soccer festivities going by watching the Copa América final between Argentina and Colombia at Shipgarten. 

TCA launched Copa Tysons in May with a press conference and meet-and-greet with the U.S. Men’s National Soccer team. Drawing on the beautiful diversity of Tysons and the community’s passion for soccer, Copa Tysons was created to bring the community together around one common goal: celebrating the sport’s ability to bring people from a wide variety of backgrounds together.

Leading up to the final games, 11 restaurants and bars across Tysons participated in Copa Tysons by offering specials and hosting watch parties for the Euro Cup and Copa América games. 

Building off the excitement and community spirit of this year’s event, the Tysons Community Alliance is already planning next year’s Copa Tysons celebration. Stay tuned for more information. 

To learn more about Copa Tysons and TCA’s work to further transform Tysons into a dynamic and inclusive urban center, click here


NEWS
July 16, 2024

Introducing the Tysons DataHub

Did you know that Tysons, which at 3.3 square miles in size is less than 1% of Fairfax County’s 407 square miles, accounts for 10% of the county’s sales tax revenue? Or that there are 29,000 residents here, a population projected to grow almost 5% annually through 2030? Or that there is over 65 million square feet of additional development approved in Tysons?

Well, now you can learn these facts, and much more, at the Tysons DataHub, a new and totally free online resource developed and maintained by the Tysons Community Alliance (TCA). This innovative and insightful tool was announced in June at our first annual meeting.

The user-friendly DataHub is a comprehensive platform that provides users with a holistic understanding of the area’s market conditions through dynamic metrics, graphs, and interactive visualizations. Continually updated from a range of public- and private-sector sources, as well as the TCA’s own research, the DataHub serves as a one-stop location for exploring Tysons’ current market, economic development, workforce, and demographic landscape.

Even since its launch a few weeks ago, the site has been updated with Q2 data, reflecting the most current numbers for a host of diverse stats like office vacancy, hotel occupancy, and visitation. And there have already been a few DataHub improvements:

  • a new Trends button feature reveals the changes in several key market stats over the past four years;
  • a new retail recovery metric which compares the most recent quarter’s visitation data to the same quarter in 2019;
  • and the site has been tweaked for a better user experience on mobile devices.

The TCA is committed to continually improving the DataHub, so if you believe something’s missing from the data or see other enhancements that could be made, just click the smiley face on the right side of the webpage and send us your ideas and comments.

Now that the DataHub is up and running, this fall the TCA will launch its first official quarterly report, a streamlined print version of the DataHub dashboard built around emerging themes. Each report launch will feature a free “brown-bag lunch” webinar event that will include a market update from a key private-sector stakeholder.

Whether you’re a resident, business owner, developer, investor, or simply curious to learn more about the area, the Tysons DataHub offers the data-driven insights you need to know. By having the most up-to-date information, TCA — and all of Tysons’ stakeholders — are able to make the most informed decisions.


Walk the routes by July 31, 2024 and claim your reward.

The Tysons Community Alliance invites you to participate in the Tysons Get Around Guide, a fun and rewarding way to discover the best routes and hidden gems throughout our vibrant community.

What is the Tysons Get Around Guide?

The Tysons Get Around Guide is designed to encourage residents and visitors alike to explore Tysons by walking. It features designated routes that showcase unique destinations, convenient services, and delicious dining spots. Whether you’re a local looking to uncover new favorites or a visitor eager to experience Tysons’ charm, this guide has something for everyone.

How to Participate and Earn Rewards
  1. Choose Your Path: Select any one of our designated routes or challenge yourself to complete all four.
  2. Track Your Journey: Use your favorite fitness tracking app like Strava, MapMyWalk, Google Fit, or Nike Run Club to record your walk, bike ride, or roll. These apps will help you keep tabs on distance, speed, and route details.
  3. Submit Your Walk: Once you’ve completed your journey, take a screenshot of your tracked activity and submit it along with your details using our online form. You can find the submission form and more details here.
Rewards
  • Complete Any One Route: Earn a $15 eGift Card* redeemable at participating Tysons businesses.
  • Complete All Four Routes: Be one of the first 10 trailblazers to complete all routes and receive a $100 eGift Card*.

*Note: Only one reward per person. Rewards will be distributed via email on August 15, 2024. Terms and conditions apply.

Start Exploring Today!

Don’t miss out on the opportunity to discover Tysons like never before. Download the Tysons Get Around Guide PDF or access the digital routes via Google Maps to begin your adventure. Whether you’re walking through picturesque parks or biking along bustling streets, every journey counts towards earning exciting rewards and experiencing the best of Tysons.


One important theme in the Tysons Community Alliance’s Strategic Plan, released at the end of 2023, is Build Connections and Enhance Mobility — including efforts to increase opportunities for residents, workers, and visitors to enjoy traveling around Tysons on a bicycle safely and enjoyably. It’s not just good for one’s health and good for the environment; it also helps people discover the many great parks, paths, public spaces, and destinations throughout the area.

As part of National Bike Month, the TCA hosted its second annual Pedal With Petals event on May 11 to celebrate the arrival of spring and encourage more cycling in Tysons. On a bright and nearly cloudless Saturday morning, individuals, friends, and families (40 adults, 11 children) gathered at The Concourse, located near the Spring Hill Metro Station, and enjoyed riding along one of two paths, which were both larger and different from last year’s ride: a family-friendly 2-mile beginner circuit and a more-adventurous 4.7-mile advanced loop.

At the gathering point and along the way, attendees enjoyed free bike tune-ups, giveaways, face painting, treats, and more from vendors including:

DJ Bounce kept the energy high for attendees, vendors, and volunteers, and Food for Others collected nonperishable food items.

At the start of the event, among other comments by TCA staff and local leaders, Hunter Mill District Supervisor Walter Alcorn announced the recent opening of a nearly 7-mile-long shared hike-bike path along Route 7, part of the Virginia Department of Transportation’s ongoing efforts to improve that stretch of the corridor.

Thanks to everyone who joined us for a great morning and a great reminder that Tysons is for cyclists, too! We’re already looking forward to next year’s Pedal With Petals, which will be bigger than ever.


In May, it was officially announced that former Arlington County Board Member Katie Cristol would serve as the first permanent CEO of the Tysons Community Alliance (TCA).

On her second day as CEO, Cristol sat down for an interview with TCA’s Content Specialist Julia Parker. 

Katie’s Journey to CEO

Although she was born in Georgia, Cristol considers herself, more or less, a DC native. 

“I grew up in the region,” said Cristol. “When I was eight years old, my family and I moved from Atlanta, GA to Montgomery County, Maryland, a stone’s throw from Tysons.” 

Attracted to the Commonwealth, Cristol decided to attend the University of Virginia where she received her undergraduate degree in Political and Social Thought. And after receiving her master’s in Public Affairs at Princeton University, she decided to settle in Arlington to begin her work in education policy. 

In 2015, Cristol ran for the Arlington County Board and won. “There were six men running for the Board that year. No women,” said Cristol. “And as I often joke, I thought at the time, ‘Well, I’m going to enter this race and talk about the issues I care about, such as childcare affordability and community response to sexual assault – so that whichever of these men win, they’ll have to remember those issues.’”

After winning the county board race in 2015, Cristol also served as board chair from 2018 to 2022. 

“It’s been a pretty amazing eight years in Arlington getting to work on the exact issues that made me run in the first place,” said Cristol. “It is also where I fell in love with the interconnected issues of housing, economic development and transportation. I had the joy of getting to really know the regional landscape, particularly through transportation. There are no islands in this region. We are all so interconnected.”

Stepping Into the Role and Shaping TCA’s Mission

“One of the things that’s so exciting to me about coming into this role is the opportunity to build this organization,” said Cristol. “And thinking about how this organization can model what we’re trying to achieve in the Tysons community.”

Cristol’s delight in joining the TCA can also be credited to her involvement in the working group that helped create our organization.

“I was able to support, in a facilitation role, the working group that built the blueprint for the TCA. Starting back then, and even more so now, you can see a real willingness from both sectors to truly work together to maximize each other’s assets. Tysons itself has such a diverse and talented resident and employee base. And so, as an organization that serves the community, it’s important to reflect some of the same dynamism of the people who live and work here.” 

Prioritizing equity in Tysons has long been on Cristol’s radar.

“One of the core principles that we sought to thread throughout our work is the idea of equity. When we were building TCA’s blueprint, we used Fairfax County’s framework of equity questions to help guide us. We asked, ‘who are these actions going to benefit or burden?’, ‘how will we know impacts?’, and ‘which communities have been, or will be, engaged?’” 

Vision for the Future of Tysons

As the new CEO, Cristol is already committed to learning more about how people get around in Tysons, particularly their transportation choices.

“To me, transportation is such a key focus area and there’s a lot to be done in terms of figuring out the right relationship with Fairfax County,” said Cristol. “How can we make sure that TCA leverages and complements the County’s efforts without duplicating what they’re doing? Walkability is the biggest challenge and opportunity for Tysons. So that means we have to be laser focused on it. And I think we get there through relationship building and really pursuing the shared vision for mobility in the Comprehensive Plan for Tysons.”

Tysons continues to attract some of the largest corporations in the country. It is also home to a plethora of small businesses that play an integral part of the local economy and community.

“Here in Tysons, we have a chance to work on making sure that we aren’t displacing the small businesses that make this place special, too. Truly understanding the small business perspective is a way to get a window into the incredibly diverse tapestry that is Tysons.”

“One of the things I look forward to coming out of TCA’s placemaking work is how we, as an organization, can help uplift the amazing cultures that are here,” said Cristol. “Whether it’s the Vietnamese Lunar New Year Festival or Nowruz, the Persian New Year celebration, we all, as humans, celebrate with food, arts and expression. That’s what culture is. So, how do we make that an important part of our placemaking strategy?”

When asked to describe Tysons in one word, Cristol responded, “dynamic.”  

“This may sound like a cliché, but the word means motion and continuous activity. When I think about what we’re trying to build or see more of in Tysons, it’s the opportunity that happens when people who are working in a small startup meet the right person at a major employer at a TCA happy hour. Or when an artist is able to attend a food festival of a culture that’s totally unlike theirs, and that sparks a fascinating new artistic idea. So, I would say Tysons is a dynamic place where serendipitous collisions can occur, or at least that’s what the TCA’s goal is.”

Join us in welcoming Tysons’ newest champion to the team! To stay up to date on the catalytic work TCA is undertaking, subscribe to our newsletter here or follow us on social media. You can find us on Facebook and LinkedIn at @TysonsCommunityAlliance, or on Instagram and Twitter at @tysons_va.