Category: Press Release

NEWS
August 4, 2023

Latest Market Study Reveals Tysons’ Strong Post-Pandemic Recovery Being Led by Exceptional Residential Growth

Tysons, USA – January 26, 2018: Tyson’s Corner Mall Subway Metro Station in Fairfax, Virginia by Mclean, aerial view down of road, highway, commute, capital one, many cars, traffic

“If you Build it, They will Come” is Proving Successful for Tysons Comprehensive Plan

Tysons, VA – Results of a new Market Study released today by the Tysons Community Alliance reveal a strong post-pandemic recovery in Tysons led largely by an increase in new residents. Tysons’ population has grown by 17% since 2015, reaching over 29,000 residents. Moreover, it is projected that roughly 15,000 more residents will call Tysons home by 2030.

“The market study shows that the vision of the Comprehensive Plan, the County and region’s investment in transit along with the private and public sector commitments to designing place-based communities with access to amenities and services, have all laid the groundwork for a growing and diverse neighborhood,” stated Tysons Community Alliance CEO, Katie Cristol. “There is still a lot of work to do, but the results of this study clearly show a community on the rise.”

Emerging as a regional leader in household growth, Tysons’ household growth rate increased to 4% annually between 2015 and 2021. This is four times the Fairfax County average and two and a half times the regional average. Tysons’ population is  also more diverse than Fairfax County as a whole.

“Tysons is no longer just a place to shop and go to work,” said Providence District Supervisor Dalia Palchik. “The addition of Metro and now the completion of the Silver Line, investment in  parks and public amenities, as well as the construction of bike trails, is creating connections within Tysons, to the region and beyond. People recognize Tysons as the type of  community that they want to call home.”

The new Market Report also estimates that, in order to meet the projected population growth to nearly 45,000 people, Tysons will need to add an additional 4,400 housing units by 2032 – and an additional 1,900 affordable homes (of which 625 are currently under development).

The urban district has also seen an extraordinary recovery in the retail sector and continues to be a local and regional destination. Retail visitation is at 92 percent of the 2019 average and spending is over $2.4 billion. 68 percent of these sales emanate from people visiting from more than 10 miles away, with 27 percent of visitors coming from over 50 miles away.

“What’s equally impressive is according to the Market Report, Tysons accounts for only one percent of Fairfax County’s landmass but generates eight percent of its tax revenue,” said TCA Board Chair Josh White. “The results of the study make it abundantly clear that Tysons continues to be a major economic driver for Fairfax County.” 

Like many office markets across the country, Tysons is still recovering post-pandemic. Office vacancy rates are reporting at 20 percent with 5,600,000 square feet of vacant office space. Despite this high vacancy rate, employment grew 2.8 percent between 2020 and 2023, with office-using employment growth at 3.2 percent. Also, there are indications Tysons may be better positioned than most to adapt to the changing in-office weekly workflow. According to placer.ai data, which tracks activity based on the anonymous movement of cell phones, office visitation activity is at 77 percent of the 2019 average.

Though there is still room for transportation infrastructure improvement, Tysons is making good progress to better its mobility network, moving towards the 2040 goal of an integrated and connected multi-modal urban district. Between 2020 and 2023, Tysons’ overall “Walk Score” increased to 57 from 54, higher than regional comparators like Reston and Bethesda. Similarly, the area’s “Transit Score” increased to 57 from 53, up four points. Tysons also saw a 3% increase in car-free households between 2021 and 2019.

Since the adoption of the Comprehensive Plan in 2010, roughly 34 acres of park space have opened to the public, bringing the total acreage of publicly accessible parkland to approximately 124 acres. In addition to the creation of more parks, development proffers have provided Tysons with landmark destinations like Capital One Hall and The Boro, with future developments set to provide additional parks and community spaces, etc.

The Market Study was conducted by HR&A along with Toole Design and Wells & Associates and is one step in the Tysons Community Alliance’s larger strategic planning efforts currently underway. The process of developing this plan to accelerate and catalyze the transformation of Tysons has included stakeholders from the private and public sector, as well as residents and small business owners, collaborating on issues like the future of the office market and hospitality sector, as well as mobility, retail, public facilities and housing.

The strategic plan is also a springboard for the Tysons Community Alliance’s efforts to engage and elevate the voices of the broader Tysons community. The TCA today launched a public engagement effort asking Tysons residents, businesses and the extended community to participate in taking a series of short but comprehensive community engagement surveys. The surveys encapsulate six focus areas (Transportation, Retail, Residential, Parks, Hospitality, and Work/Office) and are designed to assess the Tysons’ experience. The full Market Study can be found on our website.

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About Tysons Community Alliance

Tysons Community Alliance is a non-profit, community improvement organization founded with a mission to further promote economic and social development in the Tysons area. TCA actively works to foster collaboration and partnerships between members of the local business community, residents, government, and non-profit organizations. 

To learn more about TCA visit our website tysonsva.org, or follow us on Twitter / X, LinkedIn, Instagram, and Facebook. If you are interested in joining our mission to further transform Tysons into a vibrant, dynamic urban center, please contact info@tysonsva.org.

Media Contact:

Karyn Le Blanc

M: (202) 497-4572

E: karyn.leblanc@kglcommunications.com

NEWS
May 2, 2023

Tysons Community Alliance Board Selects Katie Cristol as its new Chief Executive Officer

May 2, 2023

IMMEDIATE RELEASE:

MEDIA: Karyn Le Blanc, 

M: 202-497-4572 or karyn@tysonsva.org

or karyn.leblanc@kglcommunications.com

Tysons Community Alliance Board Selects Katie Cristol as its new Chief Executive Officer 

TYSONS LEADERSHIP ORGANIZATION SELECTS FORMER ARLINGTON COUNTY BOARD MEMBER

Tysons, VA – Tysons Community Alliance has selected Katie Cristol to lead the organization as its first permanent Chief Executive Officer. Cristol will start with TCA on July 5, 2023, taking the reins from Acting CEO Richard Bradley who has been in the post since November 2021 leading efforts in the establishment and launch of the new community improvement district. Cristol announced in 2022 she would not seek reelection for another term on the Arlington County Board after her second term concluded this year. Cristol has served on the Board since November 2015 and served as its Chair in 2018 and 2021. 

“We are thrilled to have Katie Cristol as the new CEO for the Tysons Community Alliance,” said TCA Chair Josh White. “Katie has a proven track record of championing inclusivity, collaboration and community engagement. She is a well-respected leader and consummate professional with experience in catalyzing communities and urban management planning efforts in transportation, sustainability and economic development. We are thrilled to have her leading the organization as we continue to progress our work at the TCA and for Tysons.”    

“I am honored to be selected by the Tysons Community Alliance Board, and truly look forward to doing the work I love in our dynamic Northern Virginia region.” said Cristol. “I’m compelled by the organization’s focus on community building and inclusive, equitable economic growth, along with its vision for Tysons as a thriving regional downtown. Particularly exciting to me is how the TCA has already brought together the private and public sector and created a foundation of collaborative partnership on which to build. In the months ahead, we’ll be growing the efforts already underway in coalition building and strategic planning, while starting to deliver tactical results and improvements for the Tysons community.” 

Providence Supervisor Dalia Palchik who championed for a community-based improvement district to be inclusive of residents, businesses and the public sector was equally pleased with the selection. She stated, “Katie Cristol will bring the necessary energy and broad approach to the TCA. She is an organized and strategic leader who knows how to move the needle to get key initiatives across the finish line. Her enthusiasm and ability to push projects forward within a collaborative environment will serve Tysons and the TCA well. We are thrilled to have her serve as the TCA’s new CEO.”

Cristol is a recognized leader in the region. In addition to serving on the Arlington County Board for eight years, she served on numerous boards including the Northern Virginia Transportation Authority and the Northern Virginia Transportation Commission where she also served as Chair. Additionally, she has served in leadership roles in the Virginial Municipal League, The Virginia Railway Express Operations Board and the Metropolitan Washington Council of Governments Human Services Policy Committee. She is a strong advocate for affordable housing, racial equity and women’s issues. She holds a public policy master’s degree from Princeton University and a bachelor’s degree from the University of Virginia.

Cristol comes to the TCA as the organization is moving forward with key initiatives including a strategic plan, a market research study, and placemaking activation planning. The TCA has a full load of events it has already hosted with more in the works including its inaugural May Music Month at The Boro along with a planned summer music series and its popular monthly Connector Happy Hours. For more information on these events and others happening in Tysons visit tysonsva.org/events. 

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About Tysons Community Alliance

Tysons Community Alliance is a non-profit organization founded to promote economic and social development in the Tysons area. TCA actively works to foster collaboration and partnerships between members of the local business community, local residents, government, and non-profit organizations.  

To learn more about TCA visit our website tysonsva.org, or follow us on Twitter, LinkedIn, Instagram or Facebook. If you are interested in joining our mission to further transform Tysons into a vibrant, dynamic urban center, please contact info@tysonsva.org. 

NEWS
December 13, 2021

Tysons Partnership Announces New Executive Director

Tysons, VA – Tysons Partnership has selected Rich Bradley, principal at Urban Partnership, to serve as the organization’s acting Executive Director effective January 1, 2022. Bradley succeeds Sol Glasner, the Partnership’s current President & CEO, who announced in August his plans to retire and step away from the leadership post by the end of the year. 

“Rich has been working with the Partnership as an advisor over the past year as we have continued in our pursuit working with the County to transition the organization,” stated Tysons Partnership Board Chair, Josh White. “Rich is a seasoned professional with decades of experience as an advocate and champion for livable urban management districts in this region and throughout the world. He has spearheaded numerous strategic planning efforts and headed up transportation management programs, so really is a perfect fit for the Partnership’s current needs.”

“The County is working closely with Tysons Partnership to determine best practices and the best approach for a transition.” said Providence Supervisor Dalia Palchik. “Rich is helping  to frame the picture and providing guidance through his connections to the International Downtown Association.  Both the County and the Partnership benefit from his experience as we work together to define what a future anchor organization for Tysons might look like”

Additionally, the Partnership announced the promotion of Drew Sunderland to Deputy Director. In his new role, Sunderland will be responsible for the daily operations of the Partnership. Sunderland has been with organization since 2014 leading key initiatives in branding, marketing, and business development, including the recent launch of a new brand and website for Tysons. He also led efforts to develop the Partnership’s Tysons Economic Study and Market Report released earlier this year.

The Partnership also announced the approval by its board of a resolution  endorsing the County’s One Fairfax policy as a guide to the Partnership’s work program aimed at fostering Tysons as an inclusive urban community. Tysons Partnership embraces principles of equity and inclusion as a cornerstone of an economically and socially flourishing urban center.

About Rich Bradley

Rich Bradley is a principal in The Urban Partnership, a consulting firm offering a range of innovative urban planning, development and management solutions.

A few of the region’s most successful economic development growth areas have sought Bradley’s expertise including most recently, the National Landing Business Improvement District (BID), Friendship Heights Business Alliance and the incoming Silver Spring BID, in addition to his work with Congress Heights and DowntownDC BID. He is recognized as an urban management leader in developing or refining strategies for improving the effectiveness of urban management organizations and the vitality of their areas.

Bradley was the founding Executive Director of the DowntownDC BID, where he served for 17 years and oversaw an $11 million program of special services and catalytic planning and place making which helped spark the economic renewal of Washington DC’s downtown core. 

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About Tysons Partnership
Tysons Partnership is a dynamic collaborative of Tysons stakeholders working together to accelerate the transformation of Tysons into a vibrant urban destination. We are a convener, a voice and a catalyst for the people who live here, work here, and do business here. We represent the uniqueness of Tysons and we provide a context in which new ideas and community thrive. For more information, visit our website www.tysonspartnership.org, or follow us on Twitter, Facebook or Instagram.

NEWS
June 23, 2021

Fairfax County Closes One Northbound Lane of Tysons Blvd. for Community Recreation – Scheduled to Begin July 6

For Immediate Release (on behalf of Fairfax County Government)
June 23, 2021

Fairfax County, again this year, will close one northbound lane of Tysons Boulevard for community recreation as the region continues to recover from the COVID-19 pandemic, The closure is scheduled to begin Wed., July 6, 2021 and will give pedestrians and bicyclists access to a .5 mile stretch of road from Westbranch Dr. to the pedestrian entrance of Lillian Ct. at Tysons II (right before International Dr. around the Tysons Galleria area) connecting with bike lanes on both Park Run Drive and Westpark Drive. Residents will also have access to community amenities such as nearby Capital Bikeshare stations and a park at the corner of Westbranch Drive and Tysons Boulevard. The duration of the closure has not been determined.

In the spring of 2020, the Fairfax Alliance for Better Bicycling (FABB), the Tysons Partnership and others requested Fairfax County Department of Transportation (FCDOT) and Virginia Department of Transportation (VDOT) consider this solution to support active transportation during the COVID-19 pandemic. This temporary closure follows the successful implementation of a closure of the same area in the summer of 2020 and is permitted through VDOT and funded by Fairfax County.

FCDOT and VDOT will closely monitor the traffic conditions and will reassess the closure if traffic patterns change. The data collected as part of this project will also be used to support assessment of future transportation projects.

Important Safety Information for Drivers and Fairfax Connector Passengers

With the new, temporary traffic pattern, vehicular travelers are reminded to:

  • Slow down when driving and be on the lookout for pedestrians and bicyclists.
  • Watch out for cars, pedestrians and bicyclists turning into businesses or residences.

Due to the lane closure, Fairfax Connector Routes 494 and 495 will not serve stops #6364 and #6365 along Tysons Boulevard:

  • For stop #6364 (Tysons Blvd./Westbranch Dr.), passengers should uses stop #6362 (Tysons Blvd./Galleria Dr.) as an alternate.
  • For stop #6365 (Tysons Blvd./Park Run Blvd.), passengers should use stop #2442 (International Dr./Greensboro Dr.) as an alternate.  

If you have questions about Fairfax Connector service:

We Want to Hear From You!

Comments or questions about this project are welcomed and may be provided by emailing bikefairfax@fairfaxcounty.gov or by calling the FCDOT Active Transportation Team at 703-877-5600, TTY 711. For more information on this project and to stay informed, connect with us by:

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Contact Name

Robin Geiger

NEWS
June 14, 2021

Funds Available to Help Fairfax Businesses Recover from Covid-19

Fairfax County Creates Second Grant Program To Help Local Businesses And Nonprofits Pivot From The Pandemic

Fairfax County Board of Supervisors voted today to create a new grant program to support businesses adversely affected by the COVID-19 pandemic. The grant program is called “PIVOT” and it will provide grants to local businesses in the hotel, food service, retail and services, and arts and culture industries. PIVOT will use $25 million provided through the Federal American Rescue Plan Act to provide targeted assistance to the most hard-hit sectors of the Fairfax County economy. The goal of the program is to help those businesses continue their recovery by providing needed capital for ongoing operations and to sustain business sectors. The grant portal will be open from June 23rd through July 9th. 

“Fairfax County is committed to helping businesses recover from the effects of the pandemic. Through the PIVOT grant we will help those businesses who saw the greatest financial impact regain their momentum so they will be able to thrive in the reopening marketplace,” said Board of Supervisor Chairman Jeffrey C. McKay. “It also directs recovery towards sectors that employ disproportionately higher numbers of low income and minority workers, making it all more important that we target recovery efforts to these communities who have been hardest hit.”

In early 2021, Fairfax County and the Fairfax County Economic Development Authority commissioned an Economic Recovery Framework study that illustrated that the county lost an estimated 48,200 jobs (through December 2020) and employment losses were heavily concentrated in food service, hospitality, and retail sectors. The study provided a “road map” that highlighted opportunities to create a just and resilient recovery through specific steps and programming. A small business grant program was one of the recommendations. Using this data, PIVOT will target businesses in the retail, food service, hospitality/lodging and arts sectors. 

Research shows customer-facing businesses – such as retailers, hotels, and restaurants – are the most vulnerable to closures and losses in revenues because of the pandemic. In the Washington D.C. Metro area, 45% of small businesses have closed either temporarily or permanently, and for those that remain open, small business revenue is down nearly 55%. Restaurants and retailers are particularly at-risk; over half of closures across the country in these categories at the end of August were permanent. Notably, the accommodation and food services; retail and other services; and arts and entertainment sectors accounted for approximately 50 percent of total job losses in Fairfax County in 2020. According to an Americans for the Arts COVID-19 impact survey, arts organizations and artists in Fairfax had cancelled 98% of their events and 43% reported that an inability to make payroll is a major financial obstacle.

“Through PIVOT, Fairfax County will strategically invest to support businesses adversely affected by the COVID-19 pandemic to help them make the turn towards prosperity,” said Dranesville District Supervisor John Foust. 

The Latino Economic Development Center (LEDC) has been identified as the grant administrator of the program and is experienced in supporting small businesses and non-profits across many economic sectors. They are also experienced in administering large-scale grant programs and providing technical assistance and capital financing to businesses and non-profits. 

Funds will be disbursed via four programs: 

  • Lodging; 
  • Food service and food trucks;
  • Retail, services, and amusements; 
  • Arts organizations, museums and historical sites

Businesses must be located in Fairfax County, including the Cities of Clifton, Herndon and Vienna and have a have a commercial storefront (no online only or home- based businesses will be eligible for awards). Businesses must be open or temporarily closed, planning to reopen by August 31, 2021 and have a valid Business and Professional License (BPOL). Grant award amounts, eligibility criteria and other requirements will be available on the Fairfax County website.

Two webinars will be offered on the PIVOT program. The webinars will be recorded for those who cannot join the event live and copies will be posted on the PIVOT web page.

June 15 at 1:00pm  (In English)
Link to Join: https://us02web.zoom.us/j/89159301360

June 17 at 2:00pm (In Spanish)
Link to Join: https://us02web.zoom.us/j/83255834092
 

Since March 2020, Fairfax County has developed a number of programs designed to support various members of the business community, the non-profit community, and its workforce. These include the COVID-19 Recovery Microloan Fund; the RISE Grant Program; the Social Safety Net Nonprofit Sustainability Grant Program, Emergency Rental Assistance Program; and the administration of vaccines. 

More information on the PIVOT program can be found at FairfaxCounty.gov/Economic-Initiatives/Pivot 

NEWS
March 4, 2021

New Tysons Study Reveals 39% Residential Growth and More

In-depth findings show Tysons is out performing comparative markets in a growing economy fueled by Fairfax County’s 2010 Comprehensive Plan

Tysons, VA – Tysons Partnership this week released findings of a new Tysons-centric economic study showing Tysons is outperforming comparative markets and is well-situated to lead regional recoveries. The HR&A Advisors, Toole Design, and Wells & Associates-led Tysons Market Study is accompanied by the Tysons Economic Report which serves as a prologue and summary to the Market Study and highlights key insights and takeaways.

Tysons Partnership President and CEO, Sol Glasner, stated in an email to Tysons Partnership board and Fairfax County officials, “…the Market Study informs key policy and advocacy elements affecting Tysons and will help drive strategic planning by both public and private sectors for growth and development of a walkable, urban community.”

Tysons leaders see the data and analysis contained in the report and study as a benchmark 10-years into the Comprehensive Plan and as an asset to help Fairfax County government and business stakeholders identify Tysons’ area of strength and where additional focus needs to happen.

Of particular note in the study was Tysons residential growth which, according to the research, is four times higher than the County average and significantly greater than comparable submarkets. Glasner points to this trend as a key indicator that, “the investment on behalf of the public and private sectors in smart, sustainable urbanization is working.”

Specific details from the report include:

Total Residential Population: 28,000

  • 39% growth from 2010 – 2018
  • Tysons residential growth is four times higher than the County average population growth and three times the region
  • Tysons total households is projected to reach 36,000-57,000 by 2050

Total Workforce Population: 107,000

  • 17% of Fairfax County total workforce
  • Projected: 5% office-based growth in the next 5 years

Retail Market: Tysons has maintained its role as a regional retail destination generating over $3.5 billion in annual retail spending, representing 17% of total retail spending in Fairfax County.

Office Market: Tysons experienced the highest growth rate of office product among comparable submarkets with inventory increasing 7.6% between 2010 and 2019.

Hotel Market:

  • Substantial new hotel supply was delivered with only a modest impact on occupancy prior to COVID-19. Two new hotels are adding supply in the East Side Planning District.
  • The study predicts the hotel D.C. hotel market will rebound to 2019 levels by 2025.

Residential Market: The number of multifamily residential units in Tysons is a robust 13,800 units, up by 34% since 2010.

Transportation: Overall ridership at each of the four Tysons stations has grown year-over-year, every year since the Silver Line debut in Tysons (2014-2019). Ridership for the first 2.5 months of 2020 was on track to continue growing but dropped significantly due to the COVID-19 pandemic.

Tysons Partnership leaders understand much work remains to be done as recovery efforts begin post COVID-19 and in identified areas where continued investment and resources are essential, including housing affordability, mobility, and implementation.

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About Tysons Partnership: Tysons Partnership is a dynamic collaborative of Tysons stakeholders working together to accelerate the transformation of Tysons into a vibrant urban destination. We are a convener, a voice and a catalyst for the people who live here, work here, and do business here. We represent the uniqueness of Tysons and we provide a context in which new ideas and community thrive. For more information, visit our website www.tysonspartnership.org, or follow us on Twitter, Facebook or Instagram.

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MEDIA CONTACT: Karyn Le Blanc | on behalf of Tysons Partnership

202-497-4572, mobile/text

Karyn.LeBlanc@KGLCommunications.com, email

NEWS
December 1, 2020

Response to Fairfax County Board of Supervisors vote to award economic opportunity funds to Tysons Partnership

DEC 1, 2020 — Tysons, VA — Tysons Partnership sincerely appreciates Fairfax County’s support for Tysons as an economic engine for the County and region. The Board of Supervisors vote today to invest additional economic opportunity funds in Tysons enables the Partnership to continue supporting growth in Tysons and delivering value through placemaking, research planning & economic development, transportation & mobility solutions, and place branding.

With the promise of 2021 looming, we look forward to the recovery of our community, continuing to welcome new residents and employers while also welcoming back our many visitors. As the threat to public health hopefully recedes, we’ll see more public events and place activations, the launch of our new city brand, and continued foundational work toward a walkable and mobile urban center. We will also build on our reputation as a thought leader in the urban space, and as a convener and facilitator for coordination and integration between the public and private sectors.

As we look to the start of our second decade since the County’s adoption of the Comprehensive Plan for Tysons, we recognize also the Board of Supervisors’ continued commitment to work with the Partnership toward building a more robust, deeper capacity public-private partnership model. As our community looks to recover from the dramatic impacts of the COVID-19 pandemic, the partnership model will well-position the Tysons Partnership to lead economic recovery efforts and serve as a catalyst for continued implementation of the urban vision expressed in the County’s Comprehensive Plan.

Contact Info:
Drew Sunderland
Contact

NEWS
November 25, 2020

Statement in Response to Tysons Metro Station Renaming

Tysons Partnership commends the recent vote of the Metro Board of Directors to rename Tysons Corner station to “Tysons.” This is an important step forward in the effort to unify the Tysons brand and foster a cohesive sense of place across our rapidly urbanizing neighborhoods. We also want to express appreciation to the Fairfax County Board of Supervisors for its foresight in requesting the change.

The new station name reflects our new urban, transit-oriented reality, as envisioned in the County’s Comprehensive Plan for Tysons. We also applaud the Board of Supervisors’ recent approval of a name change at the Tysons Metro station stop at McLean to incorporate “Capital One Hall,” Tysons’ soon-to-arrive major entertainment venue.  

The four Metro stations in Tysons serve as a major connector for the Tysons community and the region, bringing people to jobs, residences, and amenities. 

We remain committed to Tysons and its evolution into an urban district serving as the County’s economic engine and a leader for the region.

Contact Info:
Drew Sunderland
Contact

NEWS
September 17, 2020

Building to Better Serve the Tysons Community

Our mission to serve the Tysons community has never been more vital than it is today. We have been hard at work building capacity to expand our role as a regional platform for collaboration and growth – all in an effort to provide valuable resources and greater opportunity to those who live, work, and do business here in Tysons.

Below is an update across several of our key  initiatives as we continue our commitment to drive value for all stakeholders and elevate Tysons to its highest form.

A New Partnership

In February, our Board of Directors voted to approve a process for transition to a more sustainable business and operational model for the Partnership, with capacity to support our mission and goals beyond the limits of our current member dues-driven model. With January 2022 as the goal for launch, we are working with our private and public sector partners to create a business plan that will redefine our organizational model and establish a “roadmap” by which to achieve it.

The new model will build on our record of accomplishment to drive growth through deliverables in four core service areas:

  • Research, Planning, and Development
  • Transportation and Mobility
  • Placemaking, Activation, and Management
  • Communications and Place Branding

Ramped-up delivery in those core areas will begin in 2022, once our new funding model goes into effect.

A New Brand

Recognizing the need for Tysons to share its distinctive and authentic story with future residents, employers, investors and visitors, the Partnership embarked on a city brand effort in 2019 in consultation with Gensler. After over a year of research, stakeholder engagement, testing, and consensus-building, we’re nearing completion of a new Tysons brand platform set to launch in early 2021. The platform will include a new visual identity, a revamped website and social media channels, and community engagement programs.

A New Resource

We’re working with a team of specialists from HR&A, Toole Design, and Wells + Associates to develop an interactive Data Dashboard for the collection and modeling of Tysons specific real estate, economic, and demographic data. The Dashboard will be implemented as a core public resource available on our website. Additionally, the data collected as part of the greater market study will help drive our growth strategy planning and inform key policy and advocacy elements affecting Tysons, including mobility, housing affordability, parks and open space, and other key pieces of the urban development puzzle.

 Driving Tysons Forward

Financial support for these initiatives is funded through a Fairfax County economic development grant, matched by investment from our private sector stakeholders.

NEWS
July 31, 2020

Survey Results: Living & Working in a Pandemic

In mid-July 2020, Tysons Partnership issued a public survey asking questions about living and working during a pandemic to understand how people in and around Tysons and the D.C. metro area feel about the very different times we are living through now. Respondents were able to answer questions from their individual point of view and from that as an employer.

We received over 700 responses to the survey, with roughly half from people living or working in and around Tysons. The basic respondent demographics appear on page 6 of this report. The survey questions addressed issues such as school reopening, working from home, returning to office-based work, shopping, dining, and transit. A single “do you have anything else you’d like to add?” open-ended question gave people the opportunity to comment broadly, giving us a qualitative sense of what is at the top of people’s minds.

With the minute-by-minute of news coverage on these topics, our findings are less about blockbuster surprises than a confirmation of the many opportunities for public and private entities to think innovatively, collaborate, and consider a wide range of human emotions as they continue evolving their responses to a stubborn public health crisis.

Our intention is to set a baseline of understanding that could be tracked through another survey in roughly six months, so we hope that readers of this report will respond again in the future, helping us and our many Tysons stakeholders to listen, learn, and take positive actions for our community.

Sol Glasner, President
CEO Tysons Partnership

Download Survey Report

FOR MEDIA INQUIRIES:
Drew Sunderland, 703.559.2552
drew@tysonspartnership.org